The Industry: Branding, Packaging, and Print Design

The Industry

Dorchester, MA

Project Highlights:

LHD teamed up with husband and wife business partners David Arrowsmith and Donna Gillespie to create a brand identity, brand guide, exterior design, and collateral pieces for their original Dorchester-based restaurant concept. During the discovery phase we had David and Donna articulate their vision for their brand — through this process they settled on the following unique value proposition: "satisfy and replenish in a casual, yet trendy neighborhood atmosphere." LHD created designs that captured the welcoming, refined, club-meets-steakhouse aesthetic they had in mind in an incarnation that suited the Adams Village neighborhood. In the course of this project, LHD found our preexisting familiarity with the neighborhood better equipped us to create a comfortable space for the community they sought to serve.