LHD partnered with Roxbury restauranteur and chef Cheryl Slaughter on the brand identity, facade, and collateral pieces of her new project Soleil. Our team aimed to create an identity that would communicate the restaurant's Southern influences as well as successfully establish its personality as welcoming, playful, and an ideal gathering place. We learned during the discovery phase that Soleil is named for Cheryl's granddaughter and were thus inspired to create a mark that incorporates a handdrawn portrait of Soleil done in an informal style. The early stages of our communication with Sheryl were essential in forming a sense of the casual but personal aesthetic that she had in mind.
Outside of the OED ReStore & Design Program scope, Cheryl hired LHD to develop Soleil's menu, website, and brand extensions.