Boston, MA + Soho, NYC + Miami, FL
LHD used global assets to elevate the PUMA Ignite XT launch within 3 key Retail Stores: Soho, Miami, and Boston.
To apply the PUMA brand and creative campaign assets to develop a memorable in-store story for the Ignite XT performance training shoe.
To establish where and how the Ignite campaign is brought to life in each retail environment. Primary function: to raise awareness of and to sell the Ignite XT.
To visually curate three top PUMA Retail Stores to tell the story of the Ignite XT, using Product focus [Ignite XT] and Asset/Athlete focus [Bolt and Rihanna].
To establish Creative Elevation for 3 Retail Stores; to apply the creative look and principles of the Ignite campaign provided by PUMA to new tangible elements throughout the store environment mainly targeting the window, entry point and cashwrap.
This Campaign raised awareness that PUMA is back in the active and footwear market.