Boston, MA + Soho, NYC + Miami, FL

    Project Highlights:

    LHD used global assets to elevate the PUMA Ignite XT launch within 3 key Retail Stores: Soho, Miami, and Boston.

    • To apply the PUMA brand and creative campaign assets to develop a memorable in-store story for the Ignite XT performance training shoe.

    • To establish where and how the Ignite campaign is brought to life in each retail environment. Primary function: to raise awareness of and to sell the Ignite XT.

    • To visually curate three top PUMA Retail Stores to tell the story of the Ignite XT, using Product focus [Ignite XT] and Asset/Athlete focus [Bolt and Rihanna].

    • To establish Creative Elevation for 3 Retail Stores; to apply the creative look and principles of the Ignite campaign provided by PUMA to new tangible elements throughout the store environment mainly targeting the window, entry point and cashwrap.

    • Results
    • This Campaign raised awareness that PUMA is back in the active and footwear market.

    • All
    • Environmental