Playpumps International


Project Highlights:

LHD was hired by Cause Consulting, as a Boston branding agency, to create and develop a new global logo, corporate identity and corporate outreach materials for this nonprofit initiative. Cause Consulting developed positioning and communications strategies which LHD used to develop branded collateral to help this new organization bring clean drinking water to millions of African families through the innovative PlayPump Water System. The motto, “kids play, water pumps!” literally describes the genius behind the Case Foundation effort. The PlayPumps Program received widespread press coverage and attracted significant funding from leading philanthropic and government sources.

Campaign Highlights
  • Logo rebrand: new global logo
  • Corporate Identity campaign
  • Corporate outreach materials
  • Featured at Clinton Global Initiative
    • Branding
    • Logos
    • Print