Ohio Public Employees Retirement System for CitiStreet (ING)
CitiStreet (ING)
Project Highlights
LHD was hired by CitiStreet to create and develop a custom retirement campaign for the state of Ohio, including a multi-tier collateral kit, direct mail initiatives, and extensive trade show signage. In addition to the budgetary and timely success, this resulted in a call-to-action response rate of 23% enrollment in the Ohio PERS program.
Campaign Awards
CitiStreet—Ohio Public Employees Retirement System
2004 Pensions & Investments Eddy Award Public—Public Funds Choice Award
2003 PSCA Signature Award (Profit Sharing/401[k] Council of America)
2003 NAGC Blue Pencil Award (National Association of Governmental Communicators)
- Branding