Rebrand of restaurant including: Logo, Exterior Signage and Window Signage.
Strategy/Positioning/Messaging: Partnered with owner Ana Maria Vildago to create a brand identity, and exterior facade design for her restaurant Nos Casa Cafe that playfully telegraphs her Cape Verdean roots. We worked closely with the client to establish a creative direction and curate an inspiration deck featuring a comprehensive survey of visual references relating to Cape Verdean cultural heritage. This discovery phase as well as early conversations with Ana Maria subsequently informed our design choices — notably our color palette was derived from images of Cape Verdean art, while we designed icons for objects she uses in the kitchen every day. LHD aimed to create an identity that would successfully establish this casual Spanish & Portuguese eat-in or take-out spot as a welcoming, unfussy gathering place.
Environmental Graphics & Graphic Design: Rebranded existing local restaurant. Designed, coordinated and managed the build-out of the new facade and marketing materials.
Deliverables: Logo, Signage [flat sign, blade sign, window signage], Menus, and Digital Assets.
Outcomes & Impact: ReStore Boston projects not only increase customer loyalty and retention, but also increase new customer acquisition—one of the top goals of many small business owners.