Since 1997 Lolly's Bakery has served as a gathering place where its Eastie Eagle Hill community may enjoy the atmosphere of a traditional Latin American panadería and pastelería. LHD partnered with owner Elvia Guzman to reconceive her business' brand identity, and exterior facade design to elevate its aesthetic and better evoke its cultural heritage.
Our team worked closely with the client to fully understand touchpoints that resonate most strongly with the Latino community in East Boston. Our aim was to create an identity and storefront design that would appeal to Lolly's loyal customer base, as well as new members of the community. LHD worked closely with Derek Rubinoff Architect, a Boston based architect, in making recommendations for the exterior facade redesign.