Roxbury, MA

Project Highlights:

LHD partnered with pharmacy owner Esther Egesionu on rebranding and storefront improvements to strengthen her market position and make Kornfield's a fresh, trustworthy, and viable competitor of the neighboring national retail chain, Walgreens. The updated brand identity aimed to retain the loyalty of Kornfield's trusting customer base, while also positioning her brand as a strong alternative to the competition.

The discovery phase was vital in establishing a strategic messaging direction that elevated Kornfield's as "Your Neighborhood Pharmacy" and "Family Owned" with affordable prices and natural remedies. Esther was moved to tears during our presentations of logo and facade concepts, and was demonstrably overjoyed and astonished to see her vision for her pharmacy so clearly realized.

  • All
  • Branding
  • Environmental
  • Logos