North End, MA
Branding of North End restaurant. Led business owner Nino Trotta through strategy and positioning exercises to help him define his mission, vision and project goals. Collaborated on a routine basis to ensure LHD’s methodology was on target and on time. Designed and assisted with the coordination, fabrication, and installation of the build-out of the new facade. Deliverables included logo, signage [flat sign, blade sign, window signage], and menus. Outside of the OED ReStore & Design Program scope, Nino hired LHD to design brand extensions including business cards, gift cards, and digital assets.
Goals of work completed:
- Increasing new customer acquisition
- Increasing foot traffic and sales as well as developing customer loyalty
- Elevating brand standards and increasing brand recognition