Partnered with Gensler [an integrated architecture, design, planning and consulting firm] for rebranding of Fidelity Investments. The Fidelity, Gensler, and LHD team developed brand standards to be carried throughout all marketing communication initiatives, as well as interior space planning and external Fidelity branches and branch materials.
Rebranding Fidelity as a parent company led to rebranding a multitude of the Fidelity Investment Teams [e.g. Strategic Advisors, Fidelity Research Institute, Fidelity Enterprise Services, Fidelity Technology Group, etc.]. Brand extensions included branding multi-tiered marketing campaigns, tool kits, brochures, direct mail initiatives, identity systems and premiums.
LHD was a valued partner to Fidelity for marketing communications for over a decade.