El Barrio/Fusión Cocina
Dorchester small business owner Joandry Vasquez desperately needed help with a complete overhaul and rebrand for his restaurant. Guided by his passion, energy, vision and heritage, LHD worked closely with the client to establish a creative direction that drew upon inspirations including Latino design, folk art, and the internationally recognized chef Alex Stupak. During the course of this project, thoughtful feedback led Joandry to realize that the up-scale brand he initially had in mind simply didn't resonate with the neighborhood.
LHD continued the partnership and took the brand in a new direction. In addition to the logo design, key design project outcomes included new brand elements to the exterior facade (flat sign, blade sign, and window signage). Outside of the OED ReStore & Design Program scope, Joandry hired LHD to develop inspiration decks for the restaurant interior (seating, lighting, bar finishes, window treatments, wayfinding signage, business cards, menus, etc.). The culmination of nearly two year’s work saw the creation of a stunning restaurant, and a beacon for both the business and neighborhood.