Naming and branding of new Mattapan bakery and café. Led business owner Myvette Fernandez through strategy and positioning exercises to help her define mission, vision and project goals. Collaborated on a routine basis to ensure LHD’s methodology was on target and on time. Designed, coordinated and managed the build-out of the new facade and marketing materials. Deliverables included name, tagline, logo, and signage [flat sign, blade sign, window signage].