Brand Strategy/Positioning/Messaging: Led Cone chief executives through round table positioning exercises to help them define their mission and vision.
Space Planning/Environmental Graphics/Interior Design: Designed, coordinated and managed the build-out of Cone’s office lobby, carrying the newly defined corporate messages into the space planning, including signage, custom furniture, lighting fixtures, carpeting, wall paint and custom message centers.
Coordinated all interior design elements with fabricators, architects, and CEO.
Graphic Design: Branded and provided account-focused marketing support for numerous Corporate Social Responsibility [CSR] and Cause Related Marketing [CRM] campaigns, including JC Penney, ConAgra, L’Oreal, Johnson & Johnson, T-Mobile and Cone’s Annual Report.
Experiential Design: 2-day Experiential Event for Purina Alpo’s CRM effort: strategized, coordinated, promoted and provided account-focused build-out and marketing support for all touch points of 2-day event.
Outcomes & Impact: LHD collaborated with Cone for over a decade and was contracted repeatedly due to the success of each challenge. ConAgra’s “Feeding Children Better” was a National Award Winner for the success of the integrated campaign.