Charlestown Cycling Club
LHD branded a startup business, Charlestown Cycling Club (CCC) and applied new brand elements to building placemaking including interior spaces (entranceway, lobby, and cycling studio), exterior large-scale window graphics, blade and door signage. Additionally, LHD created branded print collateral, packaging, promotional products (tees & totes), and POS graphics. LHD researched and procured a local photographer's photograph of the bike path under the Zakim bridge that would resonate with CCC’s clients for the feature wall mural in the cycling studio.
LHD also coordinated the fabrication of the graphics, working closely with Cambridge Reprographics.