Cache Beauty Center: Branding, Packaging, and Print Design

Cache Beauty Center

Dorchester, MA

Project Highlights:

LHD partnered with Dorchester hair salon Cache Beauty Center to create a brand identity and exterior storefront facade that better communicated the vision that the Mosquera family had for their business. Through the discovery phase, LHD learned that the Mosquera family sought to attract and retain a diverse clientele and needed a logo that would both command attention and telegraph sophistication. Equally important in creating a well designed and reassuring storefront was the task of typesetting and designing the awning of the neighboring business so that their two facades were complementary and consistent. Our team worked closely with Derek Rubinoff Architect, a Boston based architect, in making recommendations for the exterior facade redesign. LHD created a playful and tasteful mark as well as a clean striking exterior design that successfully elevated the aesthetic of Cache brand, and better established the ambitions and values of their business.