Lobsta Seafood Restaurant
LHD was approached by an LA-based entrepreneur to brand a restaurant franchise in China, emulating the Neptune Oyster brand — a brand created by LHD in 2004.
Discovery, Research & Strategy exercises performed by LHD led to the creation of extensive Positioning and Branding. Branding and brand extensions included logo, companion logo, brand guide and franchise template, corporate identity, menus, website, signage, interior design, as well as coasters, napkins, and takeout boxes. Franchise execution and oversight by LHD was also in the planning.
Simultaneously, LHD re-branded the sister restaurant and notable food truck in Los Angeles.