The collaborative effort between Lindsay Hill Design and each of our clients is the foundation for our motivation, our expertise and our success.
Integrated Marketing Process
Lindsay Hill Design strongly believes in using an integrated marketing process to meet your marketing and business objectives. By identifying and using different creative applications that are appropriate for your business and applying consistent branding and messaging across these media, we can help create a marketing synergy, achieving a higher impact for your brand in the marketplace.
Lindsay Hill Design offers a full range of marketing solutions, from research and strategic planning to creative design solutions to measurement and analysis of results. Over the last 26 years, Lindsay Hill Design has worked with numerous national, regional, and local clients to create exceptional marketing solutions.
Lindsay Hill Design uses a solid formula and approach to the marketing process that has been tried and true for over 26 years.
Position your company
as the leader
in your niche.
Achieve your
communications
objectives.
Position your company
as the leader
in your niche.
The LHD Process
Research includes gathering and analyzing primary and secondary research to identify the state of the marketplace and the state of your brand. Understanding your company’s history, key stakeholders, goals and objectives is imperative. Lindsay Hill Design will help identify business opportunities and find results-driven marketing solutions. In addition, we will help identify marketing media that are appropriate for your business and that work in an integrated manner.
Strategy involves thinking at a higher level about your overall business objectives and identifying your specific marketing objectives for each campaign and creative execution. A strategy is a plan of action designed to achieve a particular goal. Strategy deals with the “how” rather than the “what.” Lindsay Hill Design will make sure that your marketing strategy is well thought out and the expected results will justify the amount of time and effort put into the campaign. In the Design Strategy and Design Synthesis phase, LHD will develop an understanding of the design opportunity that exists. The goal: connecting our design methods to your business & marketing activities & objectives.
Positioning determines the direction for creating a concise and clear message that articulates your company and its offerings, and identifies the key points of differentiation from your competition. During this process, Lindsay Hill Design will assist in figuring out who your company is in the marketplace and how this should be communicated internally and externally.
Branding creates a visual representation of your company’s positioning by choosing colors, images, and an overall look and feel that accurately represent your company’s personality. A brand is a name, logo, slogan, and/or design scheme associated with a product or service. It is a symbolic embodiment of all the information connected to the product, and serves to create associations and expectations around it. A brand often includes a logo, fonts, color schemes, symbols, and sound, which may be developed to represent implicit values, ideas, and even personality. A brand is a person’s gut feeling about a product, service, or company. It’s a signature, a statement, a reputation. It is your next referral. It is unique, and it is indispensable. Briefly, it’s a company’s effort to build lasting value by delighting customers.
Creative Application delivers a range of creative, digital, advertising, development and design services. Whatever the challenge, LHD strives to achieve new ways for brands to interact and engage with consumers. We base our thinking on a solid foundation of strategic planning. We strive to create impactful and lasting communications that achieve brand elevation for our clients.
Execution / results: LHD views marketing as an ongoing strategic process that requires planning, execution and analysis in order to achieve optimal results. Results are important to actively analyze in order to determine how effective the campaign is in achieving your marketing and business objectives. The best way to get results is to execute a marketing campaign, and to capture data throughout all aspects. Program execution can include Social Media Marketing [SMM], PR & Events, and Advertising. In addition to analyzing data, LHD can also identify elements of your marketing efforts that are effective as well as possible missed opportunities. LHD partners with firms that offer comprehensive Integrated Internet Strategies and Marketing Communications packages [see next page for further detail].