Boston, MA + Soho, NYC + Miami, FL
LHD used global assets to elevate the PUMA Ignite XT launch within 3 key Retail Stores: Soho, Miami, and Boston.
To apply the PUMA brand and Global Team-provided creative campaign assets to develop a memorable in-store story for the Ignite XT performance training shoe.”
To establish where and how the Ignite campaign is brought to life in each retail environment. Primary function: to sell the Ignite XT.
To visually curate three top PUMA Retail Stores to tell the story of the Ignite XT, using Product focus [Ignite XT] and Asset/Athlete focus [Bolt and Rihanna].
To establish Creative Elevation for 3 Retail Stores; to apply the creative look and principles of the Ignite campaign provided by PUMA to new tangible elements throughout the store environment mainly targeting the window, entry point and cashwrap.
To provide creative design concept and direction only to Stephen Gould Corp. for their implementation, build, and installation.