Ohio Public Employees Retirement System

    CitiStreet (ING)

    Project Highlights

    LHD was hired by CitiStreet to create and develop a custom retirement campaign for the state of Ohio, including a multi-tier collateral kit, direct mail initiatives, and extensive trade show signage. In addition to the budgetary and timely success, this resulted in a call-to-action response rate of 22% enrollment in the Ohio PERS program.

    Campaign Awards

    CitiStreet—Ohio Public Employees Retirement System

    2004 Pensions & Investments Eddy Award Public—Public Funds Choice Award

    2003 PSCA Signature Award (Profit Sharing/401[k] Council of America)

    2003 NAGC Blue Pencil Award (National Association of Governmental Communicators)

    • Branding