LHD is hired to design and produce a dynamic and highly-expressive responsive website for Kendall Center. The success of this website has led to continued collaboration with Boston Properties, including Kendall Center and City Point websites.
- To carry the Kendall Center brand into a strong, well-designed site, which will establish legitimacy and set the stage for a continued, loyal following.
- To show the KC site as a community resource [vs. a destination], one which will be accessible to the entire Cambridge community.
- To establish a site that is more dynamic, more responsive, and less static.
- To express the uniqueness of KC, and drive visitors to the site. To tell a better story about all that is going on.
- To establish a site that evokes KC’s personality in a fresh & exciting way. A well-designed website supports the strength of the brand and reinforces Boston Property’s vision of KC.”