Atlantic Wharf

    Boston, MA

    Project Highlights:

    LHD was hired to design and produce a dynamic and highly-expressive responsive website for Atlantic Wharf [AW]. The success of this website has led to continued collaboration with Boston Properties, including Kendall Center and City Point websites.

    Goals included:
    • To carry the Atlantic Wharf brand into a strong, well-designed site, which would establish legitimacy and set the stage for a continued, loyal following.
    • To tout AW as the home of Boston’s first LEED Platinum skyscraper.
    • To show AW as a gathering spot; Ramp up the Events page.
    • To establish a site that is more dynamic, more responsive, and less static.
    • More personality*. Original site was a placeholder. Opportunity to make more reflective of current space.
    • To express the uniqueness of AW, and drive visitors to the property. To tell a better story about all that is going on at AW.
    Website
    www.atlanticwharfboston.com

    • All
    • Digital