Integrated Marketing Process
Lindsay Hill Design strongly believes in using an integrated marketing process to meet your marketing and business objectives. By identifying and using different creative applications that are appropriate for your business and applying consistent branding and messaging across these media, we can help create a marketing synergy, achieving a higher impact for your brand in the marketplace.
Lindsay Hill Design offers a full range of marketing solutions from research and strategic planning to creative design solutions to measurement and analysis of results. Over the last 20 years, Lindsay Hill Design has worked with numerous national, regional, and local clients to create exceptional marketing solutions.
Research includes gathering and analyzing primary and secondary research to identify the state of the marketplace and the state of your brand. Understanding your company’s history, key personnel, goals and objectives is imperative. Lindsay Hill Design will help identify business opportunities and find results-driven marketing solutions. In addition, we will help identify marketing media that are appropriate for your business and that work in an integrated manner.
Strategy involves thinking at a higher level about your overall business objectives and identifying your specific marketing objectives for each campaign and creative execution. A strategy is a plan of action designed to achieve a particular goal. Strategy deals with the “how” rather than the “what.” Lindsay Hill Design will make sure that your marketing strategy is well thought out and the expected results will justify the amount of time and effort put into the campaign.
Positioning determines the direction for creating a concise and clear message that articulates your company and its offerings, and identifies the key points of differentiation from your competition. During this process, Lindsay Hill Design will assist in figuring out who your company is in the marketplace and how this should be communicated internally and externally.
Branding creates a visual representation of your company’s positioning by choosing colors, images, and an overall look and feel that accurately represent your company’s personality. A brand is a name, logo, slogan, and/or design scheme associated with a product or service. It is a symbolic embodiment of all the information connected to the product and serves to create associations and expectations around it. A brand often includes a logo, fonts, color schemes, symbols, and sound, which may be developed to represent implicit values, ideas, and even personality. A brand is a person’s gut feeling about a product, service, or company. Briefly, it’s a company’s effort to build lasting value by delighting customers.1
Creative Application
• Logo & Corporate Identity Development
• Brochures, Pocket Folders, Catalogs and Magazines
• Web-based Communication: web design & maintenance, jump pages & microsites, electronic
newsletters, banners, Flash presentations & e-blasts, social media integration [Facebook,
Tumblr, Twitter, Vimeo, WordPress, PopSlice, etc].
• Direct Marketing Campaigns
• Advertising Campaigns & Public Relations
• Signage, Trade Show Graphics & Point-of-Purchase Displays
• Sales & Promotional Materials
• Product Packaging
• Print Specifying & Buying
• Photography & Illustration
• Copywriting & editing
• Powerpoint Presentation
Results are important to actively analyze in order to determine how effective the campaign is in achieving your marketing and business objectives. LHD will help you to capture data during the marketing campaign. We can also suggest ways to not only analyze the data (in order to identify the elements of your marketing efforts that were effective), but also to take advantage of possible missed opportunities. LHD views marketing as an ongoing strategic process that requires planning, execution and analysis in order to achieve optimal results.
