Infomedics Collateral

Client: Infomedics
Project: Branding & Marketing Collateral

Infomedics is the world leader in direct-from-consumer feedback for the pharmaceutical industry. They capture individuals’ actual experiences with Rx drugs, OTC medication and medical devices, communicating this real-time, real-world patient experience back to prescribing physicians and product manufacturers. InfoMedics looked to Lindsay Hill Design for development of a Corporate Identity System (logo, letterhead, business card, OE, mailing label), marketing collateral and signage.

“…It has also met with very positive response from both pharmaceutical brand teams and large advertising agencies who have told us repeatedly: it’s fresh, it’s creative, it’s the “smartest” thing we’ve seen in a long time. It is very rich and sophisticated looking, which lends immediate stature and credibility to an introduction package. We have been invited to have meetings, make presentations, etc. from it with very influential industry players.”
                              —Gina Ashe, Vice President
                                 Infomedics

Goal: The goal was to create a branding system that would establish InfoMedics as a world leader in the pharmaceutical industry. The objective of the marketing
collateral was to be utilized in two ways: to sell the service to physicians and to bring aboard representative pharmaceutical companies.The piece was intended
to contribute to deepening InfoMedics’ marketplace presence.

Solution: Lindsay Hill Design chose neutral metallic colors to give InfoMedics a cutting-edge and sophisticated stance. Engaging typography was used in the
collateral to draw attention to the piece, while a timeless font was chosen for the company’s logo. Lindsay Hill Design’s concept and design solution plays off the
dea that, on average, salespeople have four minutes to present an idea to a physician and win their acceptance. Through the red-cross fold, the reader is led down this count down from four minutes to one minute in a engaging manner and with big, bold imagery.

Results: The collateral is well-liked by the sales team, has undoubtedly raised awareness, and aides in the company’s continued growth. The response that InfoMedics has received from the branding and marketing materials has been very positive. It has been widely disseminated among venture capital teams and other investment partners. The solutions created by Lindsay Hill Design set the standard for all integrated communications including web, collateral, signage, etc.